Good Domain Name - Should It Be Long or Short?

If you were to ask webmasters out there, most of them would tell you that a good domain must be short, I believe.

Well, I think that it is not always true. I have come across some short domain names that are obscure. I am sorry that I cannot show you these domains because it's not appropriate for me to reveal them, but I can make examples that are similar to those I come across for you.

• ghtbc.com
• wxgtp.net
• kjrbo.org

Each of them consists of only 5 letters. They are considered very short domain names.

Now I want you to read each domain three times. Then write each one down without looking. I'm sure that you'll make mistakes. Why? Because these short names are not easy to remember and spell.

Now do you think that all good domains are short? Not always, right?

Bottom line: you want a domain that is not only short but also meaningful.

Here some examples of domains that are short and meaningful.

• Website.com
• Quotes.com
• Entrepreneur.com

You may feel that short and meaningful names are already gone. You're right. It's increasingly difficult for you to find an available one-word domain. However, a short name doesn't have to be one word. Instead, you can aim for 2- or 3-word name as long as it is meaningful to human visitors.

What I want you to remember is...

Avoid obscure one-word domain like ghtbc.com.

I suggest you that you should aim for a long domain if you can't find a short meaningful one.

A long domain has many advantages.

First, if you're worried that it's hard to remember, I want to assure you that long domains are not always hard to remember or spell.

For example, iloveyou.com and makeyourownwebsite.com are considered long domains. However, don't you think these long domains are easier to remember and type than the short names like ghtbc.com and wxgtp.net?

Another advantage is that you can insert your site concept keyword in your long domain, which is impossible for a short domain, if your site keyword contain 3 or 4 words.

Long domain that contains your site concept gives your site an extra point in term of search engines placement.

For example, if you have a site on free guide to successful online home based business with a long name like OnlineHomeBasedBusinessGuide.com, it is better for both human visitors and the search engines than a site with a short domain like ohbbg.com, which is a sequence of unrelated letters that is hard to remember or type correctly.

Important note: Your domain should NOT be too long. 40-50 characters are considered too long. Avoid this length.

Remember: Keep your domain as short and as meaningful as possible.

So...short or long should I aim for?

You decide, but make sure you make a wise choice.

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Should You Buy The '.Com' Version Of Your Site If It's For Sale?

If you own a website but don't own the .com domain and it's for sale, what should you do? Should you buy it even if it's at an inflated price or should you just let it go?

This is a common problem that people have and it's a legitimate question that needs to be addressed. The beautiful thing about this question is there are so many great points to both sides of the argument. Let's go ahead and get into the details of this question.

First, it's always a good idea to get the .com domain for any website. A .com domain is the most popular in the world and it's basically what's expected today for websites. I mean, if you were to guess a website based on a brand name, you'll always start with a .com in the url.

So if the .com domain is for sale and it's at a fair price, grab it as soon as you can. But what happens if the price is really inflated. What should you do?

Well, on one hand, you should buy the .com domain at any price based on the reasons I've already given above. Plus, even if you just use the domain for re-directing purposes, you'll still be in great shape.

Now before you buy the .com domain, do as much research as you can to see how much traffic that domain already gets. If it gets a lot of traffic already, than you need to evaluate how much you'll be willing to pay for it. If it doesn't get a lot of traffic, factor that into your negotiations.

Tip: Do your best not to let the selling party know you own the same domain name without the .com extension. If they know you have the same domain name, the price will most likely go up.

On the other hand, you don't necessarily need the .com domain to have a successful website. If you do proper search engine optimization for your site, you can easily rank better than your competitor. Plus, unless you are branding yourself or branding your business with that specific keyword in the domain, it won't really matter.

The reality is the .com is not the holy grail of domain names. There is enough evidence out there where.net and.org websites far outperform their.com counterparts.

Bottom line is do what's best for your business.

Tip: If you decide you want to buy the .com domain for sale, it's advised that you get a professional broker to negotiate or buy on your behalf. They know the game better than you do and can probably negotiate a deal that's far, far less than what's being originally offered.

This was just the tip of the iceberg on this topic, but I think you get the basic idea of both sides of the argument.

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